Celebrating World Water Day, Ambev brands like Brahma and Guaraná Antarctica are giving up their media space to promote Ama, the company’s mineral water brand that reinvests its profits into infrastructure projects that bring clean water to those in need. As part of the strategy, Ama is "hacking" the communication channels oSpatenr Ambev brands to highlight its mission of democratizing access to clean water and basic sanitation. The campaign includes out-of-home media, digital platforms, print ads, and posts on the official Instagram profiles of the participating brands. Ama’s messaging creatively adapts each brand’s identity — for example, Brahma’s “Brahmosidade” becomes “Amosidade,” and Guaraná Antarctica’s “É coisa nossa” turns into “É causa nossa.” Other brands taking part in the initiative include Corona, Budweiser, Spaten, and Beats.
Client: Ambev Product: Ama Agency: Asia The Experience Co. Role: Editor & Motion Designer
Post-Production Challenge
The main challenge was delivering a large number of videos within a very tight deadline, while managing approvals across different Ambev brands and products. We also had to find the right way to transition between each commercial and connect our intervention to its original timing. The music track played a key role in creating a consistent rhythm and making all these different pieces feel connected.
Credits
Title: AMA TAKEOVER
Agency: Asia
Advertiser: AMBEV
Product: ÁGUA AMBEV AMA
CEO: Sérgio Brandão /
CCO: Vico Benevides
Executive Creative Director: Rafael Genu
Creative Director: Manoel Michael
Creative Team: André Choairy, Vico Benevides
Copywriting: André Choairy, Alisson Santana, Daniel Duarte
Art Direction: Gabriel Castilho, Manoel Michael, Yan Graller
Editing / Motion Design: Eduardo Oliveira
Account Management: Rafael Lopes e Ingrid Lobo
Production: Dionísio Crocce
Strategy: Carla Sá e Livia Lanzoni
Content: Carlos Damazo
Client Approval: Mariana Belluco Macedo, Juliana Grinberg Furtado, Daniela Gavranic Cachich e Daniel Wakswaser
Audio Audio Production Company: VOX HAUS
Music Producers: Daniel Dalla Corte e Ícaro Guedes
Project Director: Matheus Gugelmim
Account Manager: Marina Pimentel
Coordinator: Dhienifer Souza
Sound Design: Cassandra Machado
Product Photography Photographer: Rodrigo Pirim
Producer: Edinalva Farias
Mockup: João Leoci
Print Retouching: Carla Lustosa, Fabio Neres
Printing: Pmaise Digital