Beck's, the bitterest beer in its category, introduced Primavera Sound for the first time in Brazil, creating Bitter Tickets. Those who dared to taste the bitterness earned tickets to the festival and other prizes.
Client: Beck's Agency: AKQA Production Company: Sarça Role: Motion Designer
Behind the scenes
I worked on all types of animation, following the agency’s animation brief. Beck’s has a distinctive style with slight distortions in the typography and a unique way of constructing the words.
Credits
Agency: AKQA
Art Director: Luisa Gabaldi
Copywriter: Arlindo Christiam
Production Company: Sarça Films
Director: Rodrigo de Paula
1st Assistant Director & Creative: Sarah Martins
2nd Assistant Director: Milleny Fernandes
Gaffer: Lello Santana
Gaffer Assistant: Junior Merino
Camera Operators: Otavio Bruschi and Paulo Nascimento
Camera Assistants: Giovanny Oliveira and Thiago Alves
Editor: Henrique José
Motion Designer: Eduardo Oliveira