With the start of the academic year at universities, the chocolate brand BIS launches the “You Fail, You Win” campaign. Students who failed a subject at universities in São Paulo, Rio de Janeiro, Belo Horizonte, Curitiba, and Porto Alegre will be gifted a box of BIS chocolates. Through this initiative, the brand aims to encourage students attending remedial classes to share the chocolate box with their new classmates as a way to socialize and connect. As part of the campaign, influencers who have previously failed in college were invited to share their experiences through short content pieces on the brand’s social media channels, also inviting the public to join the initiative.
Client: Mondelēz Product: Bis
Agency: Wieden+Kennedy SP Role: Editor & Motion Designer
Behind the scenes
After locking the edit and moving on to the next steps, I had the honor of animating all the beautiful illustrations created by Estudio Pum. I was given full creative freedom by the art directors to animate in my own style. The result was amazing, and the animation ultimately helped shape the visual identity of the new Bis project — another initiative I also contributed to.
Credits
Agency: Wieden + Kennedy São Paulo
Title: Bombou Ganhou
Duration: 4x36"
Client: Mondelēz Brazil
Product: Bis
Executive Creative Directors: Eduardo Lima | Renato Simões
Creative Directors: Mariana Borga | Bruno Oppido
Copywriter: Matheus Sanches
Art Director: Gustavo Henrique | Luiza Lopes
RTVC (Broadcast Production): Regiane Pettinelli | Rafael Messias
Digital Production Company: Joint
Account Management: Ana Clara Grana | Marcela Santos | Eduardo Faustino
Strategy: André Troster | Lais Sangalo | Bruna Coelho
Data Strategy: Eliel Guilhen | Fernando Ruiz | Rachel Pepe
Social Strategy: Carol Siper | Bruno Perazio | Felipe Zyman | Andrea Neves
Media: Caio Melo | Gabriela Nascimento | Caroline Bontempi | Vanessa Oliveira | Samanta Damore
Illustration: Estudio Pum
Production Company: Joint
Film Director: 2Vilão
Set Art Director: Raquel Esteve Buzze
Director of Photography: Thiago Beck
Executive Producer: Arianne Elias
Editor: Eduardo Oliveira | Tiago Lage
Motion Designer: Eduardo Oliveira
Color Grading: Psycho N' Look
Post-production: Joint
Sound Production Company: Punch Audio
Music - Production: Punch Audio
Client Approval: Yana Leocadio | Henrique Masri Turibio
Special Thanks: Tiago Lage, Christian Balzano, Lucas Lourenço