The iconic snack Chocolate Bis has unveiled a bold new visual identity that modernizes the brand while preserving its playful spirit. The rebranding introduces a custom typography, vibrant new color palette, and a set of expressive icons that reflect the brand’s dynamic and youthful energy. From concept to execution, the new visual language was designed to strengthen Bis’s presence across all platforms—from packaging to digital campaigns. Animation played a key role in bringing the brand’s personality to life, with motion design featured prominently in the main campaign film as well as in a variety of social media content. The result is a refreshed identity that feels contemporary and energetic—perfectly aligned with the brand’s legacy of fun.
Client: Mondelēz Product: Bis
Agency: Wieden+Kennedy SP Role: Motion Designer
Animation The animation brought Bis’s new identity to life with expressive icons and dynamic typography. The biggest challenge was animating the custom type with a subtle extrude effect—balancing speed, depth, and fluidity. All assets were animated in After Effects using vectors and shape layers, with most movements crafted by hand to ensure smooth transitions. The result is a fresh, modern look that adds motion and personality to this iconic brand.
Credits
Agency: Wieden+Kennedy São Paulo
Product: Bis
Client: Mondelēz Brasil
Executive Creative Directors: Eduardo Lima | Renato Simões
Creative Directors: Mariana Borga | Bruno Oppido
Copywriter: Matheus Sanches
Art Directors: Luiza Lopes e Gustavo Henrique
Motion Designer: Eduardo Oliveira