As part of the “Só Havaianas é Havaianas” campaign, the Jornal das Legítimas series launched three digital episodes to highlight the brand’s strength through the voice of Brazilians. Hosted by Mítico from the Podpah podcast, the show was broadcast from a custom studio at Havaianas’ flagship store in São Paulo, while actress and comedian Valen Bandeira engaged with the public on the streets of Rio. They asked a provocative question to the public: Has anyone truly never owned a pair of Havaianas? With energy and authenticity, the episodes reinforce Havaianas as the most comfortable, preferred, and iconic brand — all told through real consumer voices and experiences.
Client: Havaianas Agency: Media.Monks Role: Editor
Credits
Client: Havaianas
Creative Agency: MediaMonks São Paulo
Creative Director: Melissa Castagnari
Art Director: Ramires Capistrano
Content Creator: Isadora Diógenes
Executive Producers: Luiza Teani and Gabriela Carvalho
Senior Producer: Bruno Silva
Production Intern: Henrique Alves
Post Production Coordinator: Poliana Pompeo
Editors: Mapa Kemmer and Eduardo Oliveira
Motion Designer: Daniel Leal
Sound Designer: Henrique Meyer