For the new Italac institutional campaign, the brand highlights its presence in the daily lives of Brazilian families. Based on the fact that Italac has been the most purchased dairy brand in Brazil for nine consecutive years, the project reinforces its deep connection with consumers. The main film, narrated by Taís Araujo, showcases the brand's products throughout various everyday moments—from breakfast and lunch to dessert and physical activities.
Client: Italac Agency: Galeria.ag Post Production Company: Frame Role: Editor
My Role in Editing
For this project, I was responsible for editing three digital campaign films, while another team produced the hero film, which turned out beautifully. The digital pieces were designed to be fast-paced, dynamic, and engaging, featuring Taís Araújo sharing relatable everyday moments while reinforcing the idea that Italac is always there—perfectly aligning with the brand's tagline, "Italac Tá Lá."
Credits
Client: Italac
Product: Institutional
Campaign: Italac. Tá lá em casa.
Duration: 60″, 30″, 15″, 10″, 7″ and 5″
Agency: GALERIA.ag
CCO: Rafael Urenha
Executive Creative Director: Silvio Amorim
Creative Director: Raphael Lucone
ACD: Thomaz Dantas
Creative Team: Silvio Amorim, Raphael Lucone, Thomaz Dantas, Enzo Roncari, Erika Alexandre, Fernando Sampaio, Lucas Passamai, André Kirkelis, Sidney Braz
3D Packs: André Leigo, André Araki
Account Management: Ana Helena Coutinho, Vivian Cecchi and Julia Coutinho
Client Approval: Alexandre Teixeira and Andréia Alvares
Media: Kaline Lessio, Luis Santana and Mariana Navarro
Strategy: Carol Mello, Livia Gatti, Fabiana Brasil, Karen Ferreira
PR: Patricia Capuchinho, Tercio Silveira, Analuá Baptista and Klara Oliveira
Influence: Karen Bartels, Tiago Carvalho, Patricia Laureano
Data and Technology: Guido Sarti, Marcelo Azevedo, Patricia Garcia
Project Management: Luis Velloso and Ana Martins
Graphic and Digital Production Director: Marcos Moura
Artbuyer: Bruna Costa
Print Production: Durval Brum
Finishing Coordination: Pablo Felix / Paulo Ribeiro
Image Retouching: Cesar Bonfim
Lettering: Cesar Bonfim
Proofreading: Teresa MontesLegal: Rosimeire Brito
Production Company: Ilusionistas
Director: Cláudio Borrelli
1st Assistant Director: Tina Pontes
Executive Producer: Fernanda Gomes
Head of Sales: Rafael Costa
Production Coordinator: Maran Poian
Production Assistant: Giovana Ferrari
Director of Photography: Gabriel Bianchini (Bibi)
2nd Assistant Director: Fernanda Castro
Art Director: Natália Siqueira
Assistant Art Director: Lina Serra
Art Coordinator: Dani Zyde
Assistant Art Coordinator: Silvia de Oliveira
Food Stylist: Mari Mota
Line Producer: Antonio Irivan
Producer: Manuela Duque
Prop Master: Ruã Santos
Celebrity Stylist (Taís Araújo): Rita Lazzarotti
Celebrity Make & Hair (Taís Araújo): Henrique Martins
Costume Designer: Domingos de Alcantara
Assistant Costume Designer: Bruna Libman
Location Scout: Daniel Fontoura
Casting Directors: Carminha and Edu Piva
Still Photographer: Paulo Vainer
Still Photo Agency: Fernanda Gallardo Agency
Post-Production Coordinator: Andréia Figueiredo
Hero Film Editors: Claudio Borrelli and Marcelo Cavalieri (AMC)
Finishing Editor: Jean Baptiste Real Vrabic Neto
Audio Production: Lucha Libre Áudio
Producers: Paulinho Corcione and Danilo Barbalaco
Audio Account Management: Vanessa Nascimento and Thais Urenha
Audio Coordination: Thácio Palanca and Fernanda Pires
Mixing: Lucas Weingaertner
Post-Production: Frame
Executive Production: Ducha Lopes, Fábio Truci
Post-Production Coordination: Fred Siviero
Online Finishing: Fred Siviero, Pedro Bruno
Editors: Pedro Bruno, Eduardo Oliveira
Compositors: Ronaldo Pucci, Eduardo Lima
Rotoscoping: Sérgio Amorim, Thiago Paiva
3D VFX Supervisor: André Araki
3D VFX Coordinator: André Leigo
Color Grading: Bleach
Senior Colorist: Sergio Pasqualino Jr
Colorists: David Queiroz, Bruno Pontes, Natan Luna, Ian Pasqualino
Supervisor and Coordinator: Fabio Abreu
Color Assistants: Gustavo Lopes, Leandro Augusto
Engineer: Allan Pasqualino