Lacta - Intense - Sinais

The Lacta Intense brand, from Mondelez Brazil, introduces the new Lacta Intense Nuts line, a combination of Lacta chocolate with 40% cocoa and selected ingredients. At Media.Monks, we were invited to develop social media campaigns and create 3D visuals with an incredible appetite appeal for the film’s signature. These visuals would also be used in the main TV campaign, which tells a love story between a hearing person and someone with a hearing impairment.

Client: Mondelēz Product: Lacta Agency: Media.Monks Role: Motion Designer

Behind the scenes
The beautiful and brillant 3D Animation has been made in MediaMonks Buenos Aires. I created the transition from 3D to the 2D Chocolate bar. Following the briefing I did it this smooth morph animation for all flavors. After that I rendered the final render to be use in all video that we deliverd it.

Credits
Agency: DAVID
Campaign: Sinais
Client: Mondelez
Product: Lacta
Global CCO: Pancho Cassis
Global COO: Sylvia Panico
Global PR Director: Sandra Azedo
Executive Creative Directors: Edgard Gianesi, Renata Leão
Creative Director: Guiga Giacomo
Copywriters: Renato Simon, Filipe Rosado
Art Directors: João Cunico, André Mezzomo, Danilo Ferrari, Felipe Revite
Art Assistants: Luzia Campos, Maressa Carvalho
Production: Fernanda Peixoto, Mariana Marinho, Gabriela Chineze, Gustavo França, Amanda Dos Santos
Account Management: Tom Gil, Natalia Rakowitsch, Karen Sousa, Stefani Oliveira
Planning: Luciana Mendes, Tallita Alves, Aline Nunes
Social Media: Maike Maio, Victor Goes, Marcelo Reis, Angela Andrade, Beatriz Azevedo
Media: Marcia Mendonça, Carolina Chadi, Felipe Braga, Jonathan Machado, Ariela Guirão, Rebeca Mendes
Snack Talk: Thaisa Ribeiro, Letícia Abade, Priscila Borges, Marilia Marcela, Hellen Villarroel, Vanessa Viana, Luiza Moraes, Gustavo Ferreira, Thelma Tanaka, Rafael Silva, and Aparecida Larissa.

MONDELEZ:

Client: Álvaro Garcia, Renata Vieira, Fabiola Menezes, Samara Barros, Marianna de Azevedo, Isabella Duarte, Pedro Studart, Laryssa Queiroz Farias, Gabriela Lima

PRODUCTION:

Global Production Partner: Media.Monks
Account Director: Paulo Saias
Account Supervisor: Paulo Oda
Executive Producer: Chica Mauger
Producer: Cris Almeida
Project Manager: Rodrigo Alvarado
Post-Production: Jorge Bannoki
Motion Designer: Eduardo Oliveira

Eduardo Oliveira

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