With the goal of encouraging customers to activate notifications on the McDonald's app and receive promotions from the fast food chain, the brand presents "Méqui Fest." It’s a festival of exclusive offers happening until July 15th on the app, where you can earn points to redeem rewards.
What are you waiting for? Join the Méqui Fest!
Client: McDonald's Agency: Galeria.ag Post Production Company: Frame Role: Motion Designer
Animation
We had two deliverables for this project: a film with graphics and a few out-of-home pieces. Both had to follow the same animation style. The brief was for the text to have that shadow extrusion look, and the rest was up to me to create. I animated the spinning coins using the illustrations from the studio and tried to create a transition for each section, avoiding harsh cuts.
Méqui Fest - Out of home
Process
With access to the artwork and illustrations, I started the initial organization phase. Most of the illustrations were created using a combination of 3D and 2D techniques. I imported the illustration files into Blender and exported them as GLB files to animate the spinning coins. For the text shadows, I had to recreate them in After Effects, as the original shadow setup wasn’t compatible across software. Using a four-effect shadow system, I gained full control over the text animations. From there, I focused on adding detail and movement to the beautiful illustrations that had been created.
Credits
Client: McDonald's
Agency: GALERIA.ag
CCO: Rafael Urenha
Executive Creative Direction: Rodrigo Marangoni
ACD: Gabriel Felde, Victor Capato
Creatives: Gilberto Mendes, Daniel Zalaf, Heinz Boesing, Fred Livi, Lucas Melo
Content: Guillermo Calvin, Victor Moraes, Nath Imamura, Gab Greipel
Account | Operations: Ana Coutinho, Fabio Losso, Tais Boaventura, Noelle Silveira, Natalia Cararetti, Carolina Cappi
Client Approval: Ilca Sierra, Guilherme Coe, Julia Mercer, Samira Delgado
Media: Paulo Ilha, Kaline Lessio, Isabella Ferro, Gustavo Boscolo, Rafael Piccinini, Italo Barbosa, Lucas Almeida, Gustavo Botelho, Danielly Proença, Juan Coutto
Strategy: Carol Mello, Rafael Martins, Júlia Ferraz, Michel Nepomuceno, Alana Moraes, Felipe Fonseca, Arthur Cavalli, Vitor Corrêa, João Victor Cavalcante
PR: Patricia Capuchinho, Tercio Silveira, Analuá Baptista, Klara Oliveira
Social & Influence: Patricia Laureano, Mylena Fontes, Nathalia Belisário
Project Management: Michel Ferreira, Ana Taranha
Integrated Production: Ducha Lopes, Fabio Truci, Fernanda Domingues, Natália Menken, Renata Silva
Legal: Rosimeire Brito, Renata Dentini, Isabelle Versannio
Post-Production Studio: Frame
Head of Production: Ducha Lopes
Executive Producer of Post-Production: Luiza Simon
Post-Production & Finishing Coordination: Fred Siviero
Motion Designer: Eduardo Oliveira
Audio Production Company: A9 Audio
Music Production: Apollo Nove
Account Management: Nicole Bonani
Coordination: Paloma Sol
Voiceover: Rodrigo Regis