McDonald’s introduced the 'Onda de Cheddar' campaign with a clever weather-report style teaser. This pre-launch video acted as a 'forecast' for the upcoming Hero film, where Pedro Scooby surfs a giant cheese wave. By adopting a news broadcast aesthetic, the teaser set the stage for the campaign’s official launch, capturing the public’s attention and building anticipation for the full 'Cheddar' experience.
Client: McDonald's Agency: Galeria.ag Post Production Company: Frame Role: Editor / Motion Designer / Compositor (Keying & Finishing)
Animations
I focused on the detailed execution of the motion graphics to create an authentic television broadcast feel. I developed self-constructing UI boxes and added dynamic light accents to the map elements. To enhance the depth of the scene, I animated the background elements and ensured every movement was meticulously polished. A key part of my work was synchronizing the graphics with Pedro Scooby’s arm gestures, making the interaction feel natural and reinforcing the 'Cheddar Weather Forecast' aesthetic.
Compositing
I handled the compositing for this one, starting with the 4K blue screen chroma keying. I set up a smart workflow by generating all the masks before the final color grade even arrived. This made the whole pipeline way faster; whenever a new version came from the colorist, I could just swap the footage without having to redo any of the keying. It was a great way to optimize the post speed.
Credits
Client: McDonald’s
Product: Cheddar McMelt Family
Campaign: Onda de Cheddar
Agency: GALERIA.ag
Duration: 30”
CCO: Rafael Urenha
Executive Creative Director: Rodrigo Marangoni
Creative Director: Gabriel Felde, Victor Capato
Creative Team: Caio Oliveira, João Capusso
Account Management | Operations: Ana Coutinho, Fabio Losso, Ligia Cavalieri, Larissa Gama, Guilherme Silva, Júlia Dantas e Maria Eduarda Bereoff
Client Approval: Ilca Sierra, Guilherme Coe, Bruna Lahr e Pedro Speich
Media: Paulo Ilha, Kaline Lessio, Isabella Ferro, Gustavo Boscolo, Thiago Barbosa, Vivian Lupi
Strategy: Carol Mello, Rafael Martins, Júlia Ferraz, Michel Nepomuceno, Alana Moraes, Ana Luiza Mello, Vitor Corrêa e João Victor Cavalcante
Content: Gustavo Komatsu, André Moraes, Michelle Bastos e Lucas Vaz
Influencer Marketing: Karen Bartels, Tiago Carvalho, Patricia Laureano, Mylena Fontes e Nathália Belisario
PR: Patricia Capuchinho, Tercio Silveira, Analuá Baptista e Klara Oliveira
Data & Technology: Marcelo Azevedo, Bruno Rivas, Leonardo Pagamice, Gabriella Paiva e Gabriel Santos
Project Management: Michel Ferreira, Ana Taranha e Ana Rossi
Graphic & Digital Production Director: Marcos Moura
Artbuyer: Bruna Costa e Sonia Santos
Graphic Production: Finishing Coordination: Pablo Felix
Image Retouching:
Proofreading:
Integrated Production: Ducha Lopes, Fabio Truci, Carol Araújo, Sophia Mazuchini, Thamires Vieira, Ana Ananias e Cintia Mantero
Legal: Rosimeire Brito, Renata Dentini e Isabelle Versannio
Photographer: Ricardo DeVicq
3D Illustration: Boreal
Production Company: Vetor Zero
Director: Os Olga
Executive Director: Gabriel Nobrega
Executive Producer: Francisco Puech, Fernando Alcantara
Project Management Director: Márcia Guimarães
Head of New Business: Luiz Braga
Project Manager: Thais Lopes
Junior Project Manager: Carolina Gorga
Director of Photography: Os Olga
1st Assistant Director: Raquel Reis
2nd Assistant Director: Giulia Levy
Art Director: Luca Nepomuceno
Prop Master: Patricia Di Giorgio
Food Styling: Paula Rainho
SFX: Shiyozi Izuno
SFX (Surfboard): Lee Peffer
Production Director: Anderson Boscari
Producer: Patricia Soares
Costume Designer: André Braune
Casting Director: Thiago Arraes
Makeup Artist: Tatiana Manfrin
Post-Production Coordinator: Tatiana Caparelli
Team Coordination: Rosangela Gomes, Ana Mendes, Nathaly Lopes
Post-Production Supervisor: Cadu Cipolla
Editor: Lucas Mello
Motion Design: Luiz Albere, Caue mendes
Compositing: Felipe Lopes, Francinaldo Lemos, Ailton Piui, José Eduardo Ambrosio
3D Coordinator: Marisa Ditleff
3D Rendering: Paty Lobo
3D Simulation: Luiz Duarte
3D Modeling: Tiago Mesquita
AI Team: Thatiana Cimick, Rodofoldo Roth
Finishing/Online Editor: Lívia Portugal, Paulo Dezotti
Assistant Editors: Fábio Augusto, Isabela Balbo, Marcos Tavares
Content Strategy: Mat Rodrigues
Post-Production – FRAME
Head of Production: Ducha Lopes
Executive Producer: Fabio Truci
Post-Production Coordinator: Fred Siviero
Finishing/Online Editor: Eduardo Oliveira, Letícia Blanco
Editor: Eduardo Oliveira
Color Grading: Letícia Blanco
Motion Design: Eduardo Oliveira
Sound Production Company: Pingado Áudio
Music Director: Will Bone
Executive Producer: Lu Novelli e Matheus Peres
Music Production: Magno Rilly e Luiz Dourado
Account Manager: Bruno Zorgi
Production Coordinator: Letícia Nunes
Sound Finishing/Mixing: Ricardo Bertran