Natura is a famous Brazilian cosmetics and perfumes company. We were invited to launch the new three lines of them product that brings all inspirations and sensibility from Amazon Forest. The challenge was to convey these different sensibilities from the Amazon Forest in each film, the entire post-production, except for color grading, was done in-house by a small team that excelled throughout the entire process.
Client: Natura
Agency: Media.Monks Role: Editor
Ekos Ryos - Films
The first film Ryos Vivo, showcases a watery floral fragrance that glides over the skin like the gentle flow of an Amazonian river. The second Ryos Chuva, captures a citrusy, aquatic essence, evoking the invigorating explosion of scents from Amazonian rain. The third and final film Ryos Festa, embodies an aqueous woody fragrance that pulsates on the skin, mirroring the vibrant energy of Amazonian celebrations.
Process
After the crew recorded all the footage, we took three days to make selections and the first cut. We selected 11 hours of material, and we spoke with the director to choose the best scenes that convey the essence of the Amazon Florest.
Credits
Client: Natura
Product: Ekos Ryos
Title: Natura Ekos Ryos
Agency: Media.Monks
Managing Director: Marina Pires
Group Account Director: Isabella Dell' Antonia
Account Team: Larissa Geres, Giovana Federighi, Mateus Maciel
Creative Direction: Fabiano Carvalho
Copywriting: Patrícia Sá
Art Direction: Guilherme Dias
Business Operations: William Amorim
Executive Producer: Luiza Teani, Gabriela Carvalho, Bruno Silva
Producer: Bruno Silva
Production Assistant: Henrique Augusto
Director: Sabrina Duarte
Director of Photography: Maria Navarro
Camera Assistant: Gabryel de Matos Santos
Drone Operator: Gabryel de Matos Santos
Local Production: Izabella Reis
Editors: Eduardo Oliveira / Maria Paula Kemmer
Motion Designers: Dan Leal, Agnes Aragaki
Sound Designers: Henrique Meyer / Micaela Garagiola
Color Grading: Lucas Silva Campos
Post Producer: Poliana Pompeo
Client Approval: Ana Julia de Almeida Novaes / Bruna Coletti / Lana Ohtani