In 2019, Brazil celebrated the 100th anniversary of its first victory in the Copa América. The campaign, titled "O Team Brasileiro," brought back to life the concept of "A Seleção Brasileira," which was how the national team was called in 1919. The new retro cards transformed Brazilian players Neymar, Philippe Coutinho, Arthur, Casemiro, and Marquinhos into collectible cards, similar to those used in various sports of that era. All graphic elements – illustrations, typography, icons, and numbers – were also handcrafted and produced through a copperplate press process that printed the images from copper plates.
Client: Nike
Agency: Wieden+Kennedy SP Role: Motion Designer
Credits
Executive Creative Directors - Eduardo Lima and Renato Simões
Head of Art - Bruno Oppido
Art Director - Leone Damião
Copywriter - Adriano Sato
Motion Designer - Eduardo Oliveira
Production - Black Madre
Account Director & Bussiness - Tina Castro
Production Coordinator - Letícia Alves
Ilustration - Andre Maciel, Rafael Duque
Craft Illustration - Andre Maciel