Everything surrounding the Skol beer universe involves breaking down paradigms, including how it takes on responsible drinking. The task was to convince young people to drink responsibly. And what better way to do that than to come up with an argument they couldn’t ignore: drinking too much gets in the way of good sex. The campaign was simple and started as a callout to Brazilian nightclubs: If you drink right, you f*** right.
Client: Ambev Product: Skol Beats Agency: Wieden+Kennedy SP Role: Motion Designer
Credits
Client: Ambev
Product: Skol Beats
Production Company: Landia
Animation Studio: Le Cube
Audio Production: Evil Twin
Executive Creative Directors: Renato Simões, Edu Lima
Copywriters: Matheus Sanches, Ana Luisa Clé, Lucas Saicali
Art Directors: Ana Blanes, Lucas Succi, Iedo Gualberto
Creative Director: Bruno Oppido
Account Director: Alessandra Visintainer
Account Executive: Luiza Richarte
Editor / Motion Designer (VideoCase): Eduardo Oliveira