To launch Sprite’s new positioning, “Stay Fresh,” we created a series of micro-commercials called Fresh Drops — refreshing sips of animated madness. The campaign was a time-rush takeover, featuring bite-sized content strategically placed in specific areas of Rio de Janeiro and São Paulo to surprise and engage people in their daily routines. Developed in collaboration with more than 20 artists from around the world, including Marc Tudisco, Yeye Weller, YumYum, Felms, and many others.
Client: Coca Cola Product: Sprite Agency: Wieden+Kennedy SP Role: Editor / Motion Designer / Finishing
Animation I had the honor of animating 2 out of the 20 videos in the Fresh Drops series. The karaoke and ping-pong episodes were especially fun to work on. The other videos were created by different artists and studios from around the world, but our team in Brazil (Joint Studio) was responsible for finalizing all of this amazing work for final deliveries. We acted as the main post-production hub, handling the final exports and making adjustments or refinements in collaboration with the creative team whenever necessary. You can watch all the other videos in Sprite Channel, but you can take a look a little bit here:
Credits
Title: Fresh Drops
Duration: 10x15" + 2x75"
Client: Coca-Cola Industrias Limitada-Brazil
Product: Sprite
Year of Production: 2019
Agency: Wieden + Kennedy SP
Executive Creative Directors: Edu Lima e Renato Simões
Copywriter: Rafael Melo
Art Director: Felipe Paiva e José Ferraz
RTV/Agency Producer: Regiani Petti, Thais Bonizzi
Digital Producer: Mauricio Yamashita e Ricardo Barbin
Digital Production Company: Joint
Account: Ana Clara Grana, Tathiana Januário e Julia Wollmann
Planner: André Troster, Laís Sangalo, Fernando Prado e Bruna Coelho
Data Stategy: Eliel Guilhen, Fernando Ruiz e Rachel Pepe
Social Strategy: Carol Siper, Gabriel Marchi, Bruno Perazio e Gabriela Queiro
Media: Caio Melo, Rachid Antun, Alex Bezerra, Guilherme Salgueiro, Gabriela Monteiro e Carla Tassi
Client Approval: Selman Careaga, Pedro Abondanza, Ana Carolina Santos, Bruno Alonso e Mariana David
Illustrator: Felms, Felipe Paiva, Guma Nutinski
Production Company: Joint
Director: Felipe Paiva, José Ferraz e Rafael Melo
Executive Director: Regiani Pettinelli
Director of Photography: Lucas René
Director/Production Director: Juliana Salviano
Production Assistant: Thais Castilho
Account - Production Company: Felipe Paiva, José Ferraz, Ilan Wainstein
Model Makers: João Cunha, Willian Pereira
Stop Motion Animator: Lee Peffer
VFX Producer: Thais Bonizzi
Editor/Finishing Artist: Christian Balzano, Eduardo Oliveira
3D Artist: Marc Tudisco, YumYum London, Obsedant (Miki Nemcek), Marlos Lima
Art Composing: Christian Balzano, Rogerio Merlino
Motion Designer: Christian Balzano, Eduardo Oliveira
Color Grading: Acauan Pastore
Production Audio: Evil Twin Music
Sound Effects & Mix: Rafael Vieira
Soundtrack Production: Andre Faria, Murilo Faria e Rafael Vieira, Andre Namur e Jimmy Gressler
Account Audio Production House: Juliana Tangary e Carolina Couto
Announcer: Rafael Melo
Post-Production House: Joint