Trident — Carnaval — 2023

To celebrate another Carnival in Brazil, Trident teamed up with singer Ludmilla and rapper Fernandinho Beat Box to perform the song that sets the tone for the “Destrave a Boca” campaign. The campaign also marks the launch of new flavors in the XSenses line: Peppermint and Spearmint. The videos invite the audience to unlock their mouths — the true queen of Carnival. After all, it’s the mouth that sings, shouts, invites friends, and sparks new connections.

Client: Mondelēz Product: Trident Agency: Media.Monks Role: Editor & Motion Designer

Behind the scenes
Once I completed the editing, I moved on to refining the animation across all formats. Simultaneously, the post-production team began compositing and color grading each scene. For the motion graphics in the closing title, I used a displacement technique to create dynamic movement and enhance the brightness of the glitter effect.

Credits
Global Production Partner
MEDIA.MONKS

Business Director: Paulo Saias
Executive Producer: Gabriela Carvalho
Senior Producer: Cris Almeida
Account Supervisor: Paulo Oda
Post-production Coordinator: Poliana Pompeo
Editor & Motion Designer: Eduardo Oliveira
Art Director: Bruno Almeida

Audio Production
Antfood Music & Sound Design

Creative Direction: Lou Schmidt, Fernando Rojo, and Tiago Mago
Executive Production: Renato Castro and Christiane Rachel
Music Production: Lou Schmidt, Fernando Rojo, Tiago Mago, Luis Bergmann, and Vinicius Nunes
Production Coordination: Fernando Ianni and Monique Munhoz
Audio Finalization: Bruno Broaska, Fabian Jorge, and Pablo Homem de Mello

Photos and Video

Photographer: Bruna Lucena
Photography and Video Assistants: Larissa Saito, Renato Machador, and Daniel Cardoso
Executive Production: Luli Costa & Pat Corvo
Production: Paulo Risi
Makeup Artist: Alma Negrot
Assistant Makeup Artist: Rômulo Rosa
Costume Design: Graciela Martins
Casting: Dani De Simone
Catering: Light&Joy

Post Production
Gafanhotto

Post-production Coordinator: Gabriela Nunes
Post-production Manager: Driano Torres
Finisher: Cris Caffaro
Color Grading: Ely Silva
Compositing: João Resende Polenga and Guido Claverie

Eduardo Oliveira

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